Agrial Fresh Produce

FLORETTE PARTNERS WITH DIABETES UK WITH LAUNCH OF NEW SUPERFOOD VITALITY MIX

9th January 2019

In response to Britain’s continuing interest in health and wellbeing, Florette has launched a new salad for 2019 – the Superfood Vitality Mix.

Containing a mild combination of leaves to ensure it responds to consumer evolving demand for mild tasting salad, the new salad has been developed to be the mix of choice for shoppers looking to improve their general health and wellbeing.

In addition, Florette has partnered with Diabetes UK for the launch of the new salad. Three pence from every pack of the Superfood Vitality Mix sold will be donated to Diabetes UK, which supports and advises consumers on how to prevent or delay Type 2 diabetes by maintaining a healthy weight, eating well and being active.

High in vitamin A & K, and a source of fibre & calcium, the Superfood Vitality Mix includes baby spinach, ruby chard, kale and carrot, not only does it provide nutritional benefits but it tastes great – the perfect choice for consumers who are looking for a healthy lunch, or as a tasty accompaniment to a main meal.

Rebecca Walker, Brand Manager at Florette comments: “As we head into 2019, healthy eating will continue to be the number one consumer trend. We’ve seen a consistently high demand for our original Superfood Salad since it launched three years ago and we believe the new Vitality Mix – which is part of the Superfood range – will provide a further option to those consumers seeking a healthy alternative at meal times.

“We’re also delighted to support Diabetes UK with this new product. There are 12.3million people in the UK at risk of developing the Type 2 diabetes – and it is estimated three in five of these could be prevented or delayed by adopting a healthier lifestyle – so it made sense to support a cause that is dedicated to educating consumers on the benefits of embracing and maintaining a healthy eating regime. We hope the money generated from the sales of Vitality Mix will help support the vital services this charity provides.”

Will Macleod, Head of Philanthropy and Partnerships at Diabetes UK, said: “With millions of people affected by Type 2 diabetes we need to shape an environment that reduces obesity, by providing healthy choices. We know that Type 2 diabetes can be managed better and the risk of developing the condition can be reduced, if people adopt a healthy diet and eat more of certain foods including vegetables.

“Thanks to this important partnership, we have the opportunity to raise awareness and much-needed funds to promote healthier eating.”

Florette’s new 120g Superfood Vitality Mix will be sold at a RSP of £1.50 and will be available in Waitrose and Tesco from January 2019.

For further information about Florette products and for recipe inspiration, visit www.florettesalad.co.uk.

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